OUR DESIGN

Adrift is designed in Australia and manufactured in our own factory in Bali, Indonesia, and by our partner factories in India. Adrift the business and the label are committed to three principles.

Inclusive

Feminine well-designed fashion for all women no matter their age, shape or size to wear every day.

Adrift clothing is for the everyday woman and made to be worn every day. Our clothes flatter and celebrate the diversity and beauty of the female shape no matter size, age or ethnicity.

Fair

Fair to our staff, factories, environment and customers.

Adrift clothing is committed to being fair to our people. Fair to our customers by making beautiful clothes at a fair price. Fair to our staff by paying every staff member, local and globally a fair and living wage. And Fair to our factories and manufacturing by providing ethical, safe and inspiring workplaces and good environmental practices.

Empower

Empower: empower our customers, communities, and staff

Our clothes empower. We design to make every woman feel proud, bold, and beautiful in their Adrift clothes. We empower our staff, local and global, so they can succeed beyond the Adrift label. We empower our communities by giving back to charitable organisations that support some our most vulnerable people.

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Discover Adrift

About us

Adrift was founded in 2012 by Brisbane mum, Bec Pullar, who wanted to create an inclusive label that celebrates the beauty and boldness of everyday women. We pride ourselves on our unique prints, quality and timeless shapes that elegantly frame the female body.

Our factory

Adrift Bali factory was purchased as a roofless warehouse without water, electricity, and adequate plumbing. The building was radically renovated to ensure ethical, safe, and clean working conditions.

Ethical transparency

At Adrift we have invested in being transparent about our manufacturing, so we are accountable to our customers, community, and workers, to ensure our high ethical standards are upheld.